Businesses create persuasive brand messages using graphics across various print materials to build a strong brand identity. Owners or managers select a design style from a print shop that establishes a visual tone consistent with the brand messaging. The design style depends on the type of business and the desired purpose of the final output. The style informs the selection of printing techniques and materials. Here are some of the common design styles that printing shops use:
Classic and Timeless
This style is characterized by clean lines that convey order and professionalism. Its palette uses muted colors and bright hues to make printed graphics distinct. Classic and timeless style is used by established firms in fields like engineering and law that value consistency and tradition. They use the style when creating company profiles, letterheads, and other traditional marketing deliverables.
Modern and Edgy
The modern style has bold colors that grab attention and signal a desire to stand out, which makes it a defining aspect of modern print. Modern and edgy styles use asymmetrical layouts to create a dynamic feel that breaks away from traditional norms through its distinctive typography that portrays rebellion and innovation. This style suits firms that aim to exude a modern image such as tech startups, marketing firms, and design agencies. Modern and edgy styles create eye-catching flyers and product packaging for trade show booths.
Minimalist and Sophisticated
This style has clean lines and ample white spaces. It focuses on the product, creating an air of uncluttered elegance. A minimalistic and sophisticated style has a limited color palette that draws attention to key elements in print, conveying intentionality and refinement. It is ideal for high-end product catalogs, quality stationery, and memorable advertisements in the fashion and jewelry industries.
Rustic and Organic
This design style has earthy tones and natural textures. It evokes a connection to nature with its focus on organic materials, lending a sense of authenticity to a brand. It adds a personal touch and highlights craftsmanship through human drawings and calligraphy. The rustic and organic style works well with eco-friendly brands, agricultural businesses, and fabricators of artisanal products.
Playful and Vibrant
This design style uses bold colors and incorporates shapes and patterns like spots and polka dots to catch people’s attention. It also includes artistic representations of animals or imaginary characters to tell a brand’s story. Playful typography is handwritten or made from a careful combination of several fonts, making it curvy and harmonious. It is used by businesses that seek to portray a friendly and relatable image.
The Roles of Design Styles
The strategic use of printed materials creates a real and immersive visual experience for a business’s target audience. A well-designed brochure or a high-quality presentation folder makes a lasting impression in trade shows, conferences, or industry events. These attractive visuals enhance the connection between a business and its potential customers.
A print shop offers diverse printing and design styles for different audiences and objectives. They assist businesses in the choice of design style to develop unique finishes, textures, and embellishments that make them stand out. Selecting a unique design promotes brand consistency, reinforces a brand’s recognition and authority, and builds trust with its prospective clients.
Selecting a Print Shop
Business branding involves creating unique and uniform visuals across all of a business’s print materials. A print and design shop offers a variety of print design styles including playful, classic, rustic, modern, and minimalist. These styles allow you to build a lasting brand impression your prospects can relate to. Print shops achieve optimum results through customization and consistency. Contact a reputable print studio to learn more about design styles and how they can empower your brand.
