While most tourist destinations have peak seasons, casinos are slightly different. They are not as affected by the seasons as some destinations. A seaside destination will always have more visitors in spring and summer. A skiing destination will attract visitors in winter. However, casinos respond to different patterns than just purely seasonal ones. They can design marketing according to seasonal demands but they need to keep bringing visitors in throughout the year.
Seasons in Atlantic City
As Las Vegas enjoys relatively warm weather throughout the year, casinos there aren’t as susceptible to seasonal fluctuations as those in Atlantic City. As Atlantic City is a resort destination, it always means a busy summer for the casinos. Atlantic City often sees the most visitors of any county in New Jersey. The beach and all the other entertainment options, including gambling, make August the busiest month. This is when visitors descend on Atlantic City.
The casinos in Atlantic City may need to host events and offer bargains in slower seasons to keep revenue flowing in. November is one of the slowest months, and revenue totals can drop about 30% below average. However, New Jersey online casinos don’t have this problem. They may have even more players playing casino games in winter when people are usually staying indoors.
Seasons in Las Vegas
Las Vegas does not have such fluctuations in revenue in different seasons. The highs and lows are not too far from the average. What is the best season in Las Vegas for casinos? January is usually one of the busiest months and at this time revenue can be about six percent higher than average.
May and December are also busy months. Las Vegas hosts some big events in December like the National Rodeo finals to attract visitors over the holidays. This is a time when people are inclined to stay at home or visit relatives. At New Year, being in Las Vegas is a big attraction for tourists and one of the reasons why January is such a good month. April and June tend to be the slowest months in Las Vegas.
Each location has its patterns
Casinos do not necessarily follow seasonal trends in the same way as other destinations. They all have their own patterns and must plan events, staff numbers, etc. around their particular patterns. They may host a large old-school casino event where women dress up and wear gold pendants and men wear elegant attire to draw visitors in slow times. They may also decide to lower hotel room rates and cut down on staffing costs. Too many staff members working when times are slow can eat away at profits. In good times, casinos may decide to raise room rates and employ more staff.
It’s not always about the cold or the heat
Some casinos may find that summer is not a good time for them. People may find other ways to occupy themselves in summer than sitting in casinos. On the other hand, visitors may go to air-conditioned casinos to get out of the heat. The location of a casino can have just as much effect on revenue as the heat or cold.
Sports betting and seasons
Sports betting is often more seasonal than other types of casino gambling. Betting is tied to football, basketball, and baseball seasons. Other sports that are less seasonal in nature won’t be as affected. However, weather conditions can still have an impact on certain sports and sports betting lines. The weather conditions can impair the performance of athletes and change likely outcomes. Outdoor sports such as tennis, football, motorsports, and horse racing are affected by poor weather.
Online gambling
One of the advantages of online gambling is that little affects its ability to generate revenue, including seasonal fluctuations. Gamblers have the convenience of playing from anywhere and at any time. Whether it’s summer or winter outdoors, they can play comfortably from their own homes.
