4 pillars of making soldout from our digital real estate agency from Dubai or how to quickly package the idea and marketing strategy for the developer of a cottage or villa complex.
Trend:
In the world of real estate, competition is only intensifying, not only the quality of construction is of key importance, not only the ability to effectively sell the idea of a project from the very beginning of its existence, but also to take care of ensuring the viability of the project after the launch of the project. Build, create engaging ideas and ensure dizzying development and there is a practice that you need to start from the end …
SoldOUT is our goal with you
1. Step-by-step strategy for selling an idea before opening sales
MVP (Minimum Viable Product): Before starting large-scale sales, it is important to present the project to the immediate environment that matches your target audience. For example, if your project is villas worth 200 million rubles, contact people who can really afford it, and not those who do not meet the financial and social criteria.
MP (Market-Product Fit): Describe and visualize the product. Clearly formulate who your target audience is and what unique offers you offer. This will help potential buyers better understand and appreciate the benefits of living in your complex; the packaging should be clear and easy to perceive remotely.
In Bali and Phuket, for example, it is common practice to develop a project and sell it at the stage before the bayonet is stuck in the ground.
2. Using the resources of project partners and advantages for early buyers
Resources: Analyze what resources you already have at your disposal, what partners the project has, what indicators the land has, or perhaps a famous designer will create houses that are unique in their architecture and functionality. For example, the famous artist Lampas Pokras created the largest calligraphy in Indonesia with an area of 960 m2.
Advantages for early buyers: Specify the advantages that early buyers receive. These can be discounts, the opportunity to choose the best lots, or exclusive services.
3. Prospects and concept of the project
Prospects of the project: Explain to yourself, partners and employees why your project has great potential. Maybe it’s innovative construction technologies, environmentally friendly materials or well-thought-out infrastructure.
Live concept: Develop and promote a living concept in your complex that will meet the expectations and lifestyle of your target audience. Think about the life of the end buyer, a resident of the complex, ask them personally what is important to the audience and do it for them!
4. Marketing concept after the project is delivered
Think about a long-term strategy for managing and promoting your residential complex. This may include creating a community of residents, holding regular events or managing infrastructure facilities; if your buyers are investors, then create additional points of attraction to update the complex’s traffic: coworking spaces, beautiful locations with views, Instagram spots, concert venues for musicians, comedians or theatergoers.
Find your heroes and influencers: Look for personalities who can represent your project from the very beginning; they can become prototypes of residents, ambassadors of a lifestyle that others watch. These can be famous people who can buy real estate from you, or influencers who will share their experience of living in your complex.
Don’t sell square meters, sell an idea! Ideas are the most expensive thing you can sell in this world, Steve Jobs believed so.
Sales begin with preparation, start selling and creating news hooks long before the start of construction, yes, this requires an integrated approach, includes strategic positioning, careful planning and active interaction with the target audience, which will ensure its long-term viability and attractiveness to residents. Remember that you can get a detailed free consultation from a top real estate agency.
