Shangri La Casino, known for luxury and excitement, has grown remarkably over thirty years. From its start to becoming a global gaming powerhouse, its journey showcases visionary leadership and innovation. We’ll explore this evolution and hear insights from Darren Keane, Shangri La CEO.
The Early Years: Foundation and Vision
Shangri La Casino opened in Moscow in 1992. The founders aimed to create a top-tier gaming environment with unmatched luxury. They knew a great gaming experience includes ambiance, customer service, and overall atmosphere.
“The success of Shangri La is not just about the games we offer. It’s about creating an unforgettable experience for our guests,” says Darren Keane, Shangri La CEO. “From day one, our focus has been on excellence in every aspect of our operation.”
Expansion and Innovation
In 2009, Shangri La moved to Minsk, Belarus, and expanded to Yerevan, Armenia, and Tbilisi, Georgia. Each casino upheld high standards, offering a mix of classic table games, modern slots, and luxury amenities. Shangri La’s growth strategy relied on constant innovation. Loyalty programs, themed events, and high-stakes tournaments attracted diverse clientele. The brand embraced new gaming technologies to enhance the player experience.
Shangri La tried to establish in Latvia but closed due to unfavorable laws. However, the brand sought new opportunities. In 2021, Shangri La opened in Kyiv, Ukraine, followed by Batumi, Georgia. These new locations reinforced its presence in the region, offering luxurious gaming tailored to local markets.
The early 2000s saw a shift to online casinos. Shangri La launched its online platform, shangrila.com, in 2016, reaching a global audience. It offers the same high-quality gaming experience to players at home.
Shangri La Live features various games, including live dealer games. The user-friendly interface, secure payments, and excellent support make it a favorite among online gamers. The success of Shangri La shows the brand’s ability to adapt while maintaining core values.
Marketing and Partnerships
Effective marketing has driven Shangri La’s growth. The brand uses traditional advertising, digital marketing, and strategic partnerships to build its reputation. Sponsorship deals and collaborations with celebrities have enhanced its visibility.
Shangri La also builds strong relationships with partners and stakeholders. Collaborations with game developers, hospitality providers, and tourism boards create a comprehensive entertainment experience.
“Our partnerships have been instrumental in our success,” says Keane. “By working with the best in the industry, we can offer our guests an unparalleled level of service and entertainment.”
Shangri La is committed to responsible gaming. The brand promotes safe gambling practices and provides support with gambling-related issues. All staff are trained to recognize and address such concerns.
The Future of Shangri La
As Shangri La celebrates its 30th anniversary, the brand looks forward. Plans for further expansion, both in physical locations and online, are underway. The brand is exploring new technologies and services to enhance the gaming experience.
The past thirty years have been an incredible journey, but they are just getting started. The commitment to innovation, excellence, and our guests remains as strong as ever. The team is excited about what the future holds for Shangri La.
Shangri La’s evolution over the past three decades is a story of vision, innovation, and dedication. From its early days in Moscow to its current global status, the brand has set the standard for excellence in the casino industry. As it grows and innovates, Shangri La remains committed to providing an unparalleled gaming experience for its guests, both in-person and online.
