Here are the top 3 mistakes to avoid when printing food labels.
1. Font is too Hard to Read
One mistake you definitely don’t want to make is to create a label with illegible fonts. Illegibility could be due to the size of text written on the labels or the use of fonts that don’t match the product, which makes labels hard to read. Either way, the mistake is costly and can cause customers to skip your product.
In the case of illegible fonts, it’s sometimes caused when brands decide to use stylish or decorative fonts in a bid to look exciting. This, however, backfires, and they end up with labels that customers fail to understand. Remember that when customers shop, your product label will only have a few seconds to win them over. Basically, there’s no time to get hung up on legibility issues.
What you should do instead is apply fonts that are simple and quick to read and understand. Avoid using too many fonts, and ensure that the text on the label is the right size. That way, you achieve the perfect blend of creative appeal and functionality of labels.
2. Mixed Messaging and Crowded Images
A mistake with a dreadful effect is sending out the wrong messages to your customers. When labelling food products, you want the message on the labels to be passed across in the best way possible. You want to convey to the customers that they’re making the right choice in picking up your product.
That’s why you need to avoid adding unnecessary label content. Besides, you’ve got limited space, so you don’t need to print out more than what the customer needs to know. You only need to tell them how beneficial the product is and why your company produces them.
3. Brand Name Font Size Being Too Big or too Small
The third common problem to avoid is one that affects brand perception. You see, companies try so hard to pass their message across that they get stuck on how big or small their brand name should appear. It’s one of the challenges to achieving a good mixture of creativity and purpose.
Sometimes, companies fall into the trap of making their brand name or logo too big, thereby making the rest of the label information look minuscule and insignificant. On the other hand, some are guilty of making their brand name appear too small, which sometimes will cause the brand to be ignored or the product to be tossed aside because the brand name doesn’t appear anywhere.
You should aim for a balance in cases like this. For instance, the brand can have the largest text on the label but not too big so that other items will be made visible. The product name should be next in line in terms of size, and the format continues.
Bottom Line
The product label is as important as any marketing strategy used to sell the food product. Once you get that wrong, it’ll take a while to recover, and you don’t want to go through that. So be sure to visit CDM Labels for the best options and tips for effective food label printing.
